Privacy Policy
Effective Date: June 28, 2026
1. Introduction
Welcome to Leaex.
Leaex ("Leaex", "we", "our", "us") provides software products and digital services that enable businesses to manage operations, customers, communications, appointments, workflows, marketing, automation, analytics and related business functions.
This Privacy Policy explains what information we collect, why we collect it, how we process it, how we protect it, and your rights regarding your personal information.
This policy applies to www.leaex.com, app.leaex.com, partner.leaex.com, mobile applications, APIs, dashboards, customer portals, integrations, AI services, communication platforms, and any Leaex operated service.
2. Definitions
Personal Data: Any information relating to an identified or identifiable person.
Business Customer: Any organization using Leaex.
End User: A customer of a business using Leaex.
Platform: Any Leaex software, website, API or application.
Processing: Any operation performed on personal information.
3. Information We Collect
Depending on the services you use, we may collect:
Account Information
- Name
- Mobile number
- Password (encrypted)
- Profile image
- Language and Time zone
Business Information
- Business name and category
- GST (if applicable)
- Address and tax information
- Employees and preferences
- Business verification documents
Customer Information
Businesses using Leaex may store information regarding their own customers, including:
- Name, phone number, and email
- Appointment and purchase history
- Loyalty information and notes
- Communication preferences and addresses
Businesses remain responsible for the information they collect from their own customers.
Device Information & Usage Data
- IP address, browser type, and operating system
- Device identifiers and session information
- Cookies and diagnostic crash logs
- Navigation patterns, page views, and performance metrics
Payment Information
We do not store complete debit or credit card information. Payments are processed through authorized payment providers. We may store transaction IDs, invoices, tax records, and subscription status.
Communication & AI Data
- Messages sent through WhatsApp, Email, SMS, push notifications, and campaigns
- Automation logs and delivery reports
- Prompts, responses, and context when using AI features
4. How We Use Information
We process information to:
- Provide and authenticate our services
- Manage appointments and run CRM functions
- Provide workflow automation and deliver AI features
- Generate reports, send notifications, and support customers
- Improve platform performance and maintain system security
- Detect fraud and comply with legal obligations
5. Legal Basis
Where applicable, we process information based on consent, contractual necessity, legal obligations, legitimate interests, and protection against fraud.
6. AI Services
Leaex may use artificial intelligence to assist users with business automation, customer support, knowledge retrieval, workflow suggestions, analytics, and content generation.
AI-generated content may occasionally be inaccurate. Users remain responsible for reviewing all AI outputs before relying on them.
7. WhatsApp and Communication Services
Leaex may integrate with the Meta WhatsApp Business Platform, SMS, email, and other communication APIs. Businesses are responsible for obtaining appropriate customer consent before sending communications. Leaex is not responsible for violations committed by businesses using our messaging services.
8. Cookies
We use cookies for authentication, preference memory, analytics, security, performance, and fraud prevention. Users may disable cookies in their browsers, though certain services may no longer function correctly.
9. Sharing Information
We never sell personal information. Information may be shared only with payment providers, cloud infrastructure services, email/messaging APIs, analytics providers, legal authorities, and authorized integrations.
10. International Transfers
Your information may be processed in multiple countries where our service providers operate. Appropriate safeguards are implemented where required.
11. Data Security
We implement industry-standard safeguards including HTTPS, encryption-at-rest, access controls, Role-Based Access Control (RBAC), security logging, backups, and audits. However, no internet-connected system can be guaranteed to be completely secure.
12. Data Retention
Information is retained only for as long as necessary to provide services, meet legal obligations, resolve disputes, or maintain business records. Inactive accounts may eventually be deleted or anonymized.
13. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal information, object to processing, withdraw consent, or file complaints.
14. Contact
If you have any questions regarding privacy, please contact our support team: